About Pluck

Longtime business partners Chris Langston and Josh Burch teamed up with Drake Hughes to start Pluck, LLC in 2017 when they acquired their principal business, Industrial Refrigeration Parts. Today, Pluck, LLC dba Keep Supply is a rapidly growing B2B distribution business primarily focused in the heavy commercial and industrial refrigeration industries — leveraging a team of product experts, hybrid commerce solutions, and a unique brand platform to provide an undeniably best-in-class customer experience.

Our Mission:

Do Business Worth Repeating

Build the best team, serve others fully, and make life rewarding for everyone we encounter.

  • We are changing how people buy industrial refrigeration parts and equipment. Our hard work and intentional focus on taking care of our customers, vendors and employees are yielding new opportunities for people who want to grow with us.

  • As a tight-knit, no-ego crew that collocates in a high energy open office, not much gets past us. We encounter and slay new challenges every week by working together. We have each others’ back. We set goals, make decisions, change tactics as needed, and get sh*t done. Daily. As a team.

  • As practitioners of open-book management, we believe that sharing and teaching the numbers that run our business empowers everyone on the team. We are teaching our people to think like business owners and giving them a line of sight into how their work directly affects our bottom lines and, ultimately, their share of the rewards.

  • Fun is an actual metric we track weekly. Work doesn’t have to suck. If you are having fun, you are happy. If you are happy, so are our customers. If our customers are happy, then we are thriving and kicking our competitors’ a$$. As a result, we have plenty of fun around here.

  • We offer paid holidays and an unlimited vacation policy; paid medical, dental and vision benefits; parental leave, free snacks, snobby coffee, and plenty more. We’re working hard to build something meaningful and sustainable. We try to approach everything we do thoughtfully — and if you feel the same about your work, we’d love to hear from you.

Our Ownership Team

  • Josh Burch, CEO

    Josh Burch, CEO

    As our Chief Executive Officer, Josh plays the key role in developing and maintaining strategic relationships with our numerous partners and vendors.

  • Chris Langston, CIO

    Chris Langston, CIO

    As our Chief Integration Officer, and resident spreadsheet wizard, Chris stewards the integration of software and other technology to make our business run smarter.

  • Drake Hughes, President

    Drake Hughes, President

    As our President, Drake is involved in all aspects of the business from sales to accounts receivable and everything in between — bringing energy, drive, and a smile to everything he does.

  • Charlie Daniels, Strategic Advisor

    Charlie Daniels, Strategic Advisor

    As Strategic Advisor, Charlie uses his decades of experience building companies to make us smarter, stronger, and more strategic in everything we do.

Our History

Industrial Refrigeration Parts

Industrial Refrigeration Parts was founded in 2008 by longtime industry stalwart, Tony Woods. His focus on parts, and a strong dedication to his customer base, lead way to the business being acquired by Pluck LLC in 2017. In 2022, Industrial Refrigeration Parts was rebranded to Keep Supply.

Keep Supply

Keep Supply is a resourceful distributor of heavy commercial and industrial refrigeration parts, equipment, and other MRO supplies. No matter the need, we keep you refrigerated, supplied, and satisfied because of our people and our promise.